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Case Studies

The National Association of Community Health Centers
NYCD helps NACHC compile 6000 pages of community health data on disc

NACHC, a non-profit information authority on issues of health care for medically underserved populations in the U.S., distributes volumes of vital information to local health centers. NYCD helped NACHC package these collections of information by producing a series of intuitive CD-ROMs. The result was 70% savings in shipping and printing costs.

• Media Consulting
• Graphic Design
• CD-ROM Development
• CD-ROM Manufacturing
• Document Scanning & Indexing
• Custom Packaging


Hairspray: The Musical
Hairspray opens on Broadway as smash hit with help of promotional CDs

Richard Frankel Productions, a theatrical production and general management company, retained NYCD to create a unique direct mail piece in order to promote the opening of the recent smash hit musical Hairspray.

The NYCD solution, a multimedia "sneak preview" CD that was sent to 325,000 Broadway afficionados, yielded a customer response that surpassed the client expectations by 45% and helped secure CD-ROM promotion as a vital part of future marketing efforts.

• Digital Audio Mastering
• Mass CD Manufacturing
• Custom Packaging
• Printing

 


R.R. Donnelley
NYCD enables R.R. Donnelley to deliver stock offering with live data

R.R. Donnelley commissioned NYCD to fulfill a global financial institution’s request for a unique stock offering package. Within 24 hours, NYCD collaborated with the end client and developed a CD-ROM containing current and easily manipulated financial data along with regulatory legal disclaimers. NYCD manufactured 2,000 CD-ROMs between midnight and 6:00 AM, allowing for distribution at market opening.

NYCD manufactured runs of 2000 CD-ROMs at three different points in the revision cycle, meeting tight production deadlines within 12-hours overnight.

• CD-ROM Development
• 24/7 On-call Customer Support
• 12-hour, Overnight and Weekend CD-ROM Manufacturing
• Streamlined Multiple-party Proofing Process

 


Lifetime Television
NYCD modernizes Lifetime Televisions Breast Cancer Heroes yearly contest

Lifetime Television called upon NYCD to modernize the marketing efforts of the “Women Rock” annual concert and contest that promotes breast cancer awareness. Previously conducted via postal mail, the contest was restructured by NYCD to include a co-branded website allowing users to submit contest entries online. Event administrators quickly accessed submissions in real-time via a secure site and picked winners remotely.

Services Utilized:

• Media Consulting
• CD-ROM Manufacuring
• User Data Reporting
• Web-enabled CD-ROM Development
• Web-site Programming & Hosting
• Flash Animation

 



 
     
 

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