Richard Frankel Productions,
a theatrical production and general management company, retained
NYCD to create a unique direct mail piece in order to promote
the opening of the recent smash hit musical Hairspray.
The NYCD solution, a multimedia "sneak preview"
CD that was sent to 325,000 Broadway afficionados, yielded
a customer response that surpassed the client expectations
by 45% and helped secure CD-ROM promotion as a vital part
of future marketing efforts.
• Digital Audio Mastering
• Mass CD Manufacturing
• Custom Packaging