Bach Herbal Essences: Marketing More Effectively
Digital media is an excellent way to showcase all aspects of your product or service in ways not possible through traditional means. As press kits, direct mail pieces, and tradeshow give-a-ways, CD-ROMs and DVDs allow you to present much more information to your clients, in a manner which is attractive, intuitive, and consistent with your brand image.
Bach Herbal Essences wanted to reach out to their customers by showcasing the unique healing properties of their essences with the help of a dynamic and interactive “Remedy Chooser” program on CD. The Remedy Chooser allowed their customers to create and identify a custom essence to treat specific ailments. The CD also featured interesting historical information, links to their corporate website and even a printable coupon as an incentive to try the company’s other products.
Sater Design Collection: Searching for the Right Floorplan
Interactive development can range in complexity and purpose. NYCD has produced highly specialized programs like database driven dynamic content and template-based applications that can be updated frequently. Additional programming on these CDs can also allow companies to track and send usage reports for measuring the success of the marketing / promotional / educational efforts.
Sater Design Collection required a specialized search tool for their large collection of floor plans. Floor plans come in a large variety of sizes, styles and quality; and therefore NYCD created a complex yet easy-to-use customized search tool for narrowing down the list to find just the right floor plan for the right customer. The search results were based on a comprehensive database backbone and listed results featuring matching floor plans along with detailed descriptions, printable blueprints, renderings and photos of model homes.