|The key to making your
digital campaign a success is identifying with your target
audience and creating a productive and enjoyable experience.
By compiling detailed information about the end user of
an application, our consultants help the developers create
a mental picture of the user and the ability to simulate
their typical work environment.
While standard demographic studies result in age, gender,
salary, job title, and hobbies data, NYCD’s research
provides the technical information required to deliver
an interactive presentation with the confidence that
all components can be easily accessed.