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  Audience Research
Media Selection
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Researching The Target Audience

The key to making your digital campaign a success is identifying with your target audience and creating a productive and enjoyable experience. By compiling detailed information about the end user of an application, our consultants help the developers create a mental picture of the user and the ability to simulate their typical work environment.

While standard demographic studies result in age, gender, salary, job title, and hobbies data, NYCD’s research provides the technical information required to deliver an interactive presentation with the confidence that all components can be easily accessed.

The NYCD report will include answers to questions such as:

  • What percentage of computers currently ship with DVD drives?
  • What percentage of computers installed have CD-ROM drives?
  • Will my employees be required to install anything before being able to access video on CD-ROMs? What can I do to minimize this risk?
  • What percentage of internet users can view Flash animations or full-screen video without having to install anything.
  • How long will users have to wait before the presentation starts?

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