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  Audience Research
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Measuring Success

Once a project is completed and your audience is receiving your message, it is imperative to conduct a review to see if the original objectives were met. How will you get user feedback? Will you depend on customer complaints or comments to your technical support department? Will you be conducting usability surveys? Will you have access to server logs if your project utilizes the internet? Many companies launch a campaign and then have no immediate basis for determining success.

As you move into the evaluation and maintenance phase of your project, NYCD will outline steps you can take to assure its successful growth and acceptance for your audience and development staff including:

  • Determining which methods to utilize during the evaluation period
  • Tracking and reporting the results
  • Identifying strengths and weaknesses of the overall project approach



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