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  Audience Research
Media Selection
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Selecting The Most Effective Medium

Once we’ve assisted in defining your audience members as users with specific technical strengths and limitations, the next step is to make sure that your information is delivered in the most intuitive manner.

It is important to recognize that there are pros and cons for using each interactive medium, and that the most impact often requires a combination of technologies.

The NYCD report includes an evaluation of each medium as it relates to your project and audience:

  • CD-ROM: internet connection not required, fast download of documents and full-screen video, can link to web for dynamic content
  • DVD: high-resolution video, playable at work and home, DVD-ROM hybrid provides all functionality of CD-ROM
  • Web: completely dynamic and up-to-date, accessible on most computers, familiar interface, most-measurable ROI
  • Email: familiar interface, most accepted form of business communication, measurable ROI
 
     
 

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