Implementation Cost Benefits
|The fact that interactive
CD-ROMs, DVDs and websites are generally considered effective
communication tools is generally not reason enough to
make an investment. There need to be significant long-term
cost savings that result from phasing out currently expensive
When migrating a process to an interactive medium, there
are also inherent feedback opportunities. Websites and
web-enabled CD-ROMs and DVDs are easily tracked and provide
for an instant channel of communication between you and
your audience. This is extremely beneficial during the
transitional period for user acceptance of the new format.
Partnership with NYCD will help you to maximize your investment
by addressing such crucial questions:
- How long should you provide the same material in multiple
formats in order to smoothly transition your audience?
- Can you expect to turn the obligation of providing technical
customer service during the transition into a marketing
- Which other business processes involving the same audience can
be incorporated into this campaign?