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  Audience Research
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Analyzing Implementation Cost Benefits

The fact that interactive CD-ROMs, DVDs and websites are generally considered effective communication tools is generally not reason enough to make an investment. There need to be significant long-term cost savings that result from phasing out currently expensive processes.

When migrating a process to an interactive medium, there are also inherent feedback opportunities. Websites and web-enabled CD-ROMs and DVDs are easily tracked and provide for an instant channel of communication between you and your audience. This is extremely beneficial during the transitional period for user acceptance of the new format.

Partnership with NYCD will help you to maximize your investment by addressing such crucial questions:
  • How long should you provide the same material in multiple formats in order to smoothly transition your audience?
  • Can you expect to turn the obligation of providing technical customer service during the transition into a marketing opportunity?
  • Which other business processes involving the same audience can be incorporated into this campaign?
 
     
 

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