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June, 2004

NYCD Develops Def Jam Enhanced CDs for Method Man and Jay Z

Hip hop music label Def Jam Recordings employed NYCD to develop enhanced, animated promotional CDs for artists Method Man and Jay Z. The CDs featured links to artist websites and music videos from upcoming albums, and included sample audio tracks playable on any standard CD player.

NYCD designed an innovative animated intro sequence for the Jay Z CD, promoting the video for “99 Problems” from the recently released The Black Album. The company also created distinctive animated content for the Method Man project, which introduced the artist’s video, “What’s Happenin’” from the album Trical 0. The endeavor highlighted NYCD’s animation, CD programming, and mastering capabilities.


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