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February, 2003

NYCD creates promotional CD-ROM to launch Lovefire, the new diamond brand from DesignWorks Jewelry Group, Ltd.

The disc served as a marketing handout, putting a wealth of information on a stylish disc the size of a standard business card. The CD-ROM featured detailed explanations and pictures to describe the unique qualities that distinguish a Lovefire diamond.

NYCD programmed the CD-ROM to work on both Windows and Macintosh based computers, incorporating existing materials from the website, as well as full-motion video. NYCD also manufactured a small initial run and then updated the disc with newly available content roughly a month later. NYCD's rapid production facility in Manhattan manufactured both runs, allowing the entire update, from new files to finished product, to be completed in only a few days.


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