CDs for Avon Product Launch
Cosmetics leader Avon
required a highly compatible format to publicize the
relaunch of vibrant product line, Color, and the debut
of Anew, to its top sales professionals. Avon sought
a versatile marketing tool that would effectively
convey the distinct characteristics of each product
line and could be easily distributed worldwide.
NYCD expertly converted
promotional video footage into highly compatible CD-ROM
presentations, completing the multimedia programming
in no more than 24 hours. The company also oversaw
the manufacturing of the projects, delivering 55,000
copies for Anew and 18,000 for Color. The project
showcased NYCD’s expertise in video conversion,
multi-media programming, and CD manufacturing.