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June 2, 2005

Masterfoods chooses NYCD to help market CocoaVia Heart Healthy Snacks"

Masterfoods USA, who manufactures and markets confectionery & snackfood products including M&M's, Snickers, Twix, Starburst, Dove Chocolate, and Combos, enlisted the help of NYCD’s Interactive Services department in their effort to properly market the CocoaVia brand of Heart Healthy Snacks. The plan was to create a CD-ROM that would assist sales executives in their pitch to retail stores.

While CocoaVia supplied NYCD with 12 hours of video footage relating to the product, NYCD extensively edited this vast amount of information to only include the most relevant and exciting information. The footage included focus groups and news items. Other services utilized during the creation of the interactive CD-ROM included graphic design, layout, and navigation. The result included captivating video, pricing tools, ordering information, selling decks, and account files.





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